Common functions:Training Plan - E-mail Blast Module

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Methodology

The duration of the training on the E-mail Blast Module is 4 hours long. It is usually done online, for 2 sessions of 2 hours each.

During the first session, the trainer explains how to use the different functions of the module, then he or she performs a "test" mailing with the person in training.

During the second session, the trainer assits the person in training with their first E-mail Blast (preparation of the master document and the distribution list and mailing of the E-mail Blast).

Objectives

• Being able to create a master document in Word by respecting certain formatting rules.
  
• Being able to create a distribution list.
  
• Knowing how to manage subscriptions and unsubscriptions to distribution lists.
  
• Being able to perform an E-mail Blast mailing and consult the statistics on viewing and clicking percentages of the E-mail Blast.

Course of the First Session

Both session deal with the same topics, the first one is more theoritical and the second one is mostly practical.

1. Preparation of the master document

• Use of a table
  
• Formatting rules
  
• "Showemail", "Unsubscribe" and "Forward" hyperlinks
  
• Insertion of merge fields

2. Distribution List Management

• Language of the recipients
  
• Identification of the sender
  
• Posting on a webpage
  
• Subscription confirmation e-mail

3. Subscription to Distribution Lists

• Case-by-case
  
• Massively

4. Envoi du PubliCourriel

• Création d'un envoi
  
• Consultation des statistiques d'envoi
  
• Lien de désinscription
  
• Importation d'un modèle

Voici les liens vers la documentation d'aide en ligne sur le module PubliCourriel

• Préparation du document maître
  
• Préparation de la liste de distribution
  
• Envoi du PubliCourriel
  
• Consultation des statistiques d'envoi
  

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Document name: Common functions:Training Plan - E-mail Blast Module

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