Common functions:Training Plan - E-mail Blast Module

Training Plan - E-mail Blast Module

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Methodology

The duration of the training on the E-mail Blast Module is 4 hours long. It is usually done online, for 2 sessions of 2 hours each.

During the first session, the trainer explains how to use the different functions of the module, then he or she performs a "test" mailing with the person in training.

During the second session, the trainer assits the person in training with their first E-mail Blast (preparation of the master document and the distribution list and mailing of the E-mail Blast).

Objectives

• Being able to create a master document with Word respecting certain formatting rules.
  
• Being able to create a distribution list.
  
• Knowing how to manage subscriptions and unsubscriptions to distribution lists.
  
• Being able to perform an E-mail Blast mailing and consult the statistics on viewing and clicking percentages of the E-mail Blast.

Course of the First Session

Both session deal with the same topics, the first one is more theoritical and the second one is mostly practical.

1. Preparation of the master document

• Use of a table
  
• Formatting rules
  
• "Showemail", "Unsubscribe" and "Forward" hyperlinks
  
• Address tag [CLIENTS.ADDRESS]
• Insertion of merge fields

2. Distribution List Management

• Language of the recipients
  
• Identification of the sender
  
• Posting on a webpage
  
• Subscription confirmation e-mail

3. Subscription to Distribution Lists

• Case-by-case
  
• Massively

4. E-mail Blast Mailing

• Creating a mailing
  
• Consultation of the mailing statistics
  
• Unsubscription link
  
• Importation of a template

Here are a few links to the online help documentation on the E-mail Blast Module

• Preparing the Master Document
  
• Preparing the Distribution List
• Sending the E-mail Blast
  
• Viewing Mailing Statistics
  

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Document name: Common functions:Training Plan - E-mail Blast Module

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