ProDon:Mailing History
Contents
Introduction
The "Mailing history" is a tool allowing you to keep track of the mailings sent to clients of the database.
The use of this tool allows you to:
- Document who received what and when;
- View and consult the mailing history per client from a client file;
- Quickly find the list of people who did not respond to a first invitation; to send them a reminder, second mailing, third mailing, etc.;
- Discover people's trends (the type of invitation people are interested in);
- Target and plan mailings according to an individual's preferences.
Specifically, this tool allows you to find out that a person always donates; for instance, in gastronomic activities, but never in golf tournaments; or that you have to send three notifications to get a response.
Moreover, this function allows you to assess the profitability of your actions by comparing the number of positive responses versus negative ones for all the mailings.
Configuration of Default Responses for the Mailing History
To be able to fully use the "Mailing history", you first need to configure the default responses to be entered in different situations. This configuration is mainly applied to mailing history linked to mail solicitation.
Creating Mailing History
Creating Individual Mailing History
Creating Mailing History from Mass Mailing
Mailing Assignment to an Active List
Consulting Mailing History
Consulting the Mailing History from a Client File
Consulting the Mailing History from "Analysis and History"
Modification of Mailing History
Individual Modification of Mailing History
Massive Modification of Mailing History
Creating a Calling List
Mailing Analysis
Document name: ProDon:Mailing History
