ProDon:Mailing History

Introduction

The mailing history is a tool allowing you to keep track of the mailings sent to clients of the database.

The use of this tool allows you to:

• Document who received what and when;
• View and consult the mailing history by client from a client file;
• Quickly find the list of people who did not respond to a first invitation, to send them a reminder, second mailing, third mailing, etc.;
• Discover people's trends (the type of invitation people are interested in);
• Target and plan mailings according to an individual's preferences.

Concretely, this tool allows you to find out that a person always donates. For instance, in gastronomic activities, but never in golf tournaments; or that you have to send three notifications to get a response.

Moreover, this function allows you to assess the profitability of actions by comparing positive responses versus negative responses for all the mailings.