ProDon:Viewing Mailing Statistics

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Introduction

The E-mail Blast module allows you to perfom massive emailing and to compile statistics for each email sent, in order to evaluate the efficiency of the mailings. Moreover, a reject management is also  integrated to avoid ay problems with spam.


The statistics compiled are the following:

  • The number of emails sent
  • The opening rate of the mailing
  • The rate of clicks on the hyperlinks contained in the email
  • The number of undelivered emails
  • The number of spam complaints
  • The number of unsubscriptions


Viewing the Mailing Statistics

To view the mailing statistics of an E-mail Blast, first go to the "E-mail Blast management".

To do so, click on the "Mailings" menu form the software's home page, then select "Send E-mail Blast button.png E-mail Blast - Mailings".

Viewing Mailing Statistics 001.png


After clicking on "Send E-mail Blast button.png E-mail Blast - Mailings", this window opens.

Viewing Mailing Statistics 002.png

A: Select the mailing for which the statistics must be viewed. 

B: Click on the Mailing statistics button.png button.


After clicking on the Mailing statistics button.png button, this window opens. 

Viewing Mailing Statistics 003.png

A: These are the lines of progression of the opening rate of the mailing, as well as the rate of clicks on the hyperlinks of the email. 

B: It is the opening rate of the mailing.

C: It is the rate of clicks on the hyperlinks of the email. 

D: It is the rate of undelivered emails.

E: It is the rate of spam complaints.

F: It is the rate of unsubscriptions.

G: This tab allows you to view the detailed statistics of points A to F.



Document name: ProDon:Viewing Mailing Statistics