Difference between revisions of "ProDon:Mailing History"
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| − | {{Header_ProDon | | 4.6.5. | + | {{Header_ProDon | | 4.6.5.10 | Nadia Carrier | | 2011/08/29 }} |
== Introduction == | == Introduction == | ||
| − | The mailing history is a tool allowing you to keep track of the mailings sent to clients of the database. | + | The mailing history is a tool allowing you to keep track of the mailings sent to clients of the database. |
| + | <br> | ||
| + | The use of this tool allows you to: | ||
| − | + | *Document who received what and when; | |
| − | + | *View and consult the mailing history by client from a client file; | |
| − | *Document who received what and when; | + | *Quickly find the list of people who did not respond to a first invitation, to send them a reminder, second mailing, third mailing, etc.; |
| − | *View and consult the mailing history by client from a client file; | + | *Discover people's trends (the type of invitation people are interested in); |
| − | *Quickly find the list of people who did not respond to a first invitation, to send them a reminder, second mailing, third mailing, etc.; | ||
| − | *Discover people's trends (the type of invitation people are interested in); | ||
*Target and plan mailings according to an individual's preferences. | *Target and plan mailings according to an individual's preferences. | ||
| + | <br> | ||
| + | Concretely, this tool allows you to find out that a person always donates. For instance, in gastronomic activities, but never in golf tournaments; or that you have to send three notifications to get a response. | ||
| − | + | <br> | |
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| + | Moreover, this function allows you to assess the profitability of actions by comparing positive responses versus negative responses for all the mailings. | ||
| + | == Configuration of Default Responses for the Mailing History == | ||
{| cellspacing="1" cellpadding="1" border="1" width="50%" class="wikitable" | {| cellspacing="1" cellpadding="1" border="1" width="50%" class="wikitable" | ||
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|} | |} | ||
| + | <br> | ||
| − | + | == Creating Mailing History == | |
| − | == Creating Mailing History == | ||
| − | |||
| − | |||
=== Creating Individual Mailing History === | === Creating Individual Mailing History === | ||
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| − | |||
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|} | |} | ||
| − | + | <br> | |
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| + | <br> | ||
| + | <br> | ||
| − | + | === Creating Mailing History from Mass Mailing === | |
| − | |||
| − | === Creating Mailing History from Mass Mailing === | ||
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|} | |} | ||
| − | + | <br> | |
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|} | |} | ||
| − | + | <br> | |
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|} | |} | ||
| + | <br> | ||
| − | + | === Mailing Assignment to an Active List === | |
| − | === Mailing Assignment to an Active List === | ||
| − | |||
| − | |||
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|} | |} | ||
| − | + | <br> | |
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|} | |} | ||
| + | <br> | ||
| + | == Consulting Mailing History == | ||
| − | + | === Consulting the Mailing History from a Client File === | |
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| − | |||
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| − | === Consulting the Mailing History from a Client File === | ||
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|} | |} | ||
| + | <br> | ||
| − | + | === Consulting the Mailing History from "Analysis and History" === | |
| − | === Consulting the Mailing History from "Analysis and History" === | ||
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|} | |} | ||
| + | <br> | ||
| + | == Modification of Mailing History == | ||
| − | + | === Individual Modification of Mailing History === | |
| − | |||
| − | |||
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| − | === Individual Modification of Mailing History === | ||
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| + | === Massive Modification of Mailing History === | ||
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|} | |} | ||
| − | + | <br> | |
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|} | |} | ||
| + | <br> | ||
| − | + | == Creating a Calling List == | |
| − | == Creating a Calling List == | ||
== Mailing Analysis == | == Mailing Analysis == | ||
{{Footer_ProDon}} | {{Footer_ProDon}} | ||
Revision as of 10:24, 30 August 2011
Contents
Introduction
The mailing history is a tool allowing you to keep track of the mailings sent to clients of the database.
The use of this tool allows you to:
- Document who received what and when;
- View and consult the mailing history by client from a client file;
- Quickly find the list of people who did not respond to a first invitation, to send them a reminder, second mailing, third mailing, etc.;
- Discover people's trends (the type of invitation people are interested in);
- Target and plan mailings according to an individual's preferences.
Concretely, this tool allows you to find out that a person always donates. For instance, in gastronomic activities, but never in golf tournaments; or that you have to send three notifications to get a response.
Moreover, this function allows you to assess the profitability of actions by comparing positive responses versus negative responses for all the mailings.
Configuration of Default Responses for the Mailing History
Creating Mailing History
Creating Individual Mailing History
Creating Mailing History from Mass Mailing
Mailing Assignment to an Active List
Consulting Mailing History
Consulting the Mailing History from a Client File
Consulting the Mailing History from "Analysis and History"
Modification of Mailing History
Individual Modification of Mailing History
Massive Modification of Mailing History
Creating a Calling List
Mailing Analysis
Document name: ProDon:Mailing History
