Difference between revisions of "ProDon:Mailing History"
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{{Header_ProDon | | 4.6.5.9 | Nadia Carrier | | 2011/08/29 }} | {{Header_ProDon | | 4.6.5.9 | Nadia Carrier | | 2011/08/29 }} | ||
| − | == Introduction == | + | == Introduction == |
| + | The mailing history is a tool allowing you to keep track of the mailings sent to clients of the database. | ||
| + | |||
| + | |||
| + | The use of this tool allows you to: | ||
| + | |||
| + | *Document who received what and when; | ||
| + | *View and consult the mailing history by client from a client file; | ||
| + | *Quickly find the list of people who did not respond to a first invitation, to send them a reminder, second mailing, third mailing, etc.; | ||
| + | *Discover people's trends (the type of invitation people are interested in); | ||
| + | *Target and plan mailings according to an individual's preferences. | ||
| + | |||
| + | |||
| + | |||
| + | Concretely, this tool allows you to find out that a person always donates. For instance, in gastronomic activities, but never in golf tournaments; or that you have to send three notifications to get a response. | ||
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| + | |||
| + | |||
| + | Moreover, this function allows you to assess the profitability of actions by comparing positive responses versus negative responses for all the mailings. | ||
== Configuration of Default Responses for the Mailing History == | == Configuration of Default Responses for the Mailing History == | ||
Revision as of 15:09, 29 August 2011
Contents
Introduction
The mailing history is a tool allowing you to keep track of the mailings sent to clients of the database.
The use of this tool allows you to:
- Document who received what and when;
- View and consult the mailing history by client from a client file;
- Quickly find the list of people who did not respond to a first invitation, to send them a reminder, second mailing, third mailing, etc.;
- Discover people's trends (the type of invitation people are interested in);
- Target and plan mailings according to an individual's preferences.
Concretely, this tool allows you to find out that a person always donates. For instance, in gastronomic activities, but never in golf tournaments; or that you have to send three notifications to get a response.
Moreover, this function allows you to assess the profitability of actions by comparing positive responses versus negative responses for all the mailings.
Configuration of Default Responses for the Mailing History
