ProDon:Mailing History

Introduction

The "Mailing history" is a tool allowing you to keep track of the mailings sent to clients of the database.

The use of this tool allows you to:

• Document who received what and when;
• View and consult the mailing history per client from a client file;
• Quickly find the list of people who did not respond to a first invitation; to send them a reminder, second mailing, third mailing, etc.;
• Discover people's trends (the type of invitation people are interested in);
• Target and plan mailings according to an individual's preferences.

Specifically, this tool allows you to find out that a person always donates; for instance, in gastronomic activities, but never in golf tournaments; or that you have to send three notifications to get a response.

Moreover, this function allows you to assess the profitability of your actions by comparing the number of positive responses versus negative ones for all the mailings.

Configuration of Default Responses for the Mailing History

To be able to fully use the "Mailing history", you first need to configure the default responses to be entered in different situations. This configuration is mainly applied to mailing histories in relation to mail solicitation.

CAUTION: Usually, only the user "Supervisor" can access the "System preferences". From the software home page, click on the "Configuration" menu, then select "Preferences". The "Preferences" window opens, go to the "System preferences" tab, then select the "Mailings" tab.
NOTE: The drop-down lists for the fields from A to F are dynamic, which means that it is possible to add new options to the list at all times. If an option is added in a list, it will automatically be added in the five others. Furthermore, the check boxes in H are exactly the same options as for the dynamic drop-down lists. To know how the dynamic drop-down lists work, consult this procedure. For more information concerning the "Response" field that will be used in the upcoming examples, see letter A on the "Consulting mailing histories from "Analysis and history" section.
A: The mention "Pending" will automatically be entered in the "Response" field in the creation of the mailing history.	B: The mention "Gift received" will automatically be entered in the "Response" field as soon as the transaction linked to the mailing is transferred.
C: The mention "Gift received (third)" will automatically be entered in the "Response" field if the transferred transaction linked to the mailing is third. For more information concerning transactions third, click here.	D: The mention "Responded to subsequent solicitation" is entered in the "Response" filed when several solicitations have been made to the same client for the same activity of a donation occasion. For instance, at the third solicitation, the client decides to make a donation; the mention "Responded to subsequent solicitation" will be displayed in the "Response" field in the histories of the first and second mailing; then a mention of payment will be entered for the third mailing.

Mailing Analyses

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Document name: ProDon:Mailing History

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